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NRSC-Saudi National Day 93
Project type
Campaign
Date
sep 23 2023
Role
illustrating, designing and storyboarding
Link
Credit
Motion Designers (Ali Akll) (Ghufran Basha)
illustration (Reem Alabdulaziz)
Client
المركز الوطني لسلامة الطرق NRSC
The projects aim was to show some of the Traffic violations that occur annually during Saudi's national day, and the message was to show that a you can celebrate and enjoy the holiday without casing trouble for yourself or others.
The challenge of this project was the large number of designs required by the client and the tight deadline as the national day was steadily approaching, so the chosen loose cartoony art style not only looked appropriately appealing and cheerful to suit the occasion but it also helped in delivering the designs in a timely manner.
